Full-time Experience

Fluid

Role: Sr. Product Implementation Manager

Duration: 09/17 - 03/18

Clients: Louis Vuitton / Yankee Candle

Summary:

Simultaneously managed the product implementation of Fluid's SaaS-based product configurator, Configure 3.0, for clients Louis Vuitton and Yankee Candle. The configurator experiences I worked on were made available across all major breakpoints (desktop, tablet, and mobile) as well as in select brick-and-mortar stores in Paris, France.

Project Briefs:

• Louis Vuitton: was leading a global personalization program to create a seamless experience for their online and in-store activations. They set a high standard with the photography they used to configure their products, and demanded performance when it came to page load time and the timely rendering of product configurations. They had an ambitious Product Roadmap where they were constantly onboarding new product categories to the configurator experience and wanted to also tweak the canned UX accordion that Fluid typically provides to their clients. I joined Fluid when Configure was launched in-store and worked with the Product Engineering team to deliver the same experience online.

• Yankee Candle: I joined Fluid when Configure was rolled out to the United Kingdom (UK) market and took over for Phase 2 which was aimed at onboarding the North America (NA) market. I worked with the UK business team to ensure their instance was performing as expected in production while developing, testing, and eventually launching the Configure instance for the NA team and their line of business.

High-level Responsibilities:

• Managed all facets of budget, scope, timeline, risk/issue, and resource management

• Facilitated all internal and client-facing meetings such as Kick off meetings, all Agile Scrum ceremonies (e.g., daily stand ups, sprint estimation, sprint planning, sprint demos, and sprint retrospectives) working sessions, training sessions, UAT bug review meetings, technical sessions in prep for Go live, load testing workshops, weekly status and monthly steering committee meetings

  • Provided detailed meeting recaps that captured all action items, requirements, change requests, and key decisions made

• Created and managed the Jira Product Backlog to facilitate development sprints, and all QA and UAT testing efforts

• Coordinated with the clients and their digital studio photographers on the imagery requirements that were needed to load the configurator, and then worked with them on an ongoing basis to collect the assets and resolve discrepancies

• Evaluated new client requests with the Product Engineering team to measure product-market fit, and then determined target release dates by prioritizing those requests against other features that were being scheduled in the Product Roadmap

• Partnered with Fluid's eCommerce Solution Support Manager to provide the European Union (EU), UK, & NA markets with post-launch support, and the timely delivery of major, point, and hot-fix releases ensuring uninterrupted availability of the configurator during holidays and other peak times in production

Added Value:

• The teams were replicating tickets in two Jira instances when I joined the project - one for the client team and one for the Fluid team. This was an unnecessary time suck to manage and resulted in a lot of inefficiencies so I proposed a solution to all parties to streamline the process and improve the efficacy of our delivery

Critical Mass

Role: Sr. Digital Producer

Duration: 05/16 - 04/17

Clients: SAP / The Clara Lionel Foundation / USAA / J&J

Summary:

Assigned to the SAP account to lead a variety of projects for several stakeholders across the organization. In addition to my role on the SAP account, I led the The Clara Lionel Foundation rebrand & replatform, and smaller initiatives for USAA and Johnson & Johnson (J&J).

Project Briefs:

• SAP: entrusted to oversee the SAP portfolio reaching 1.3M in 2016 revenue. This program of projects was highly visible within SAP’s organization and spanned across their Digital Channels, Digital Marketing (Innovation Lab), Global Advertising, Purpose-driven Marketing, Industry Cloud Marketing and Operations, and SAP Hybris departments. Some of the larger campaigns included SAP Run Simple/Run Live, SAP Purpose, and Leaders Run Live - a portal showcasing senior executives from some of the world’s top companies explaining how SAP solutions help their businesses “run simple”.

• The Clara Lionel Foundation: Critical Mass was tasked with reconceptualizing Rihanna's Foundation into a global and revolutionary philanthropic brand. In order to achieve this mission, I worked with multiple disciplines (strategy, copy & content, UX, visual design, technology, and QA) across our New York and Costa Rica offices to pave the way for this bold new vision. Within three months we were able to reimagine the brand, redefine their mission statement, formulate a new tone of voice for the website, and develop, test and launch a responsive website on WordPress.

• USAA: led a multi-disciplinary team across several Critical Mass offices that formulated, designed, developed, and pitched innovative digital strategies to USAA’s leadership team in the form of a quarterly business review (QBR).

• J&J: implemented a digital flipbook that was used to socialize J&J’s new HR policies, highlight employee accomplishments, birthdays and anniversary dates, and featured other team building and employee retention initiatives.

High-level Responsibilities:

• Managed all facets of budget, scope, timeline, risk/issue, and resource management

• Facilitated all internal and client-facing meetings such as Kick off meetings, all Agile Scrum ceremonies (e.g., daily stand ups, sprint estimation, sprint planning, sprint demos, and sprint retrospectives), training sessions, UAT bug review meetings, technical sessions in prep for Go live, weekly status and monthly steering committee meetings

  • Provided detailed meeting recaps that captured all action items, requirements, change requests, and key decisions made \

• Assumed the Product Manager role and managed the Jira Product Backlog to facilitate development sprints, and all QA and UAT testing efforts

• Interfaced with other Omnicom Group partner agencies (e.g., BBDO, RAPP) to integrate their creative work with ours for multiple SAP projects

• Supported the client and a small creative team from the Critical Mass Calgary studio on the planning and logistics to shoot on-site photography and video footage for a documentary that showcased Rihanna's visit to Malawi

• Worked with a dedicated photographer so our creative team could select original photography to use throughout the new Clara Lionel Foundation website

Valtech

Roles: Sr. eCommerce Project Manager, eCommerce Project Manager

Duration: 06/13 - 10/15

Clients: Rolex / Chanel / C. Wonder

Summary:

I joined Valtech to continue my eCommerce project and product management experience with the Hybris platform, and was assigned to three main accounts - Chanel, Rolex, and C.Wonder.

Project Briefs:

• Rolex: this program spanned seven countries, consisted of 11 projects, interacted with nine agencies, covered eight software applications, was translated in 15 languages, and consisted of 21 team members. Since my involvement on the account, Valtech recognized 2.14M in revenue with four projects remaining in the pipeline, and in 2015, Rolex jumped up several spots into Valtech’s top five revenue-grossing accounts.

  • Developed a Product Information/Content Management (PCM) strategy utilizing the Hybris platform to centralize and manage product and highly sensitive pricing data. This cultivated the project’s mission and outlined a Roadmap to pave the way for a solution that can publish product data in an omni-channel fashion and hence solidifying the Hybris platform within the Rolex organization.

  • Delivered a highly customized PCM implementation on Hybris v5.5 that included integrations with SAP’s ERP, Hybris’ Data Hub, Translations.com, DataWords, and Adobe Experience Manager (AEM) to manage and publish product and pricing data in 15 different languages. The PCM project went on to be a mini-program within the overall program consisting of two development phases, a production launch, a post-production support and evolution state, a transition phase from Valtech NA to Valtech FR, and spanned strategically across the organization from Rolex’s Digital Communications department to their IT department.

  • Delivered an eCommerce Proof of Concept (POC) built on Hybris v5.5 & AEM v6.1. To accomplish this, we redesigned certain aspects of the customer-facing website and leveraged existing Hybris & AEM components to ensure other projects in the overall program could run in parallel. From a program management perspective, I worked with Rolex’s dedicated strategy and creative agencies to position Rolex in offering a best-in-class, white-glove eCommerce experience while retaining their proven B2B2B2C business model (Rolex > market curators & distributors > retailers > customers).

• Chanel: delivered Valtech North America’s (NA) first B2C eCommerce replatforming project

  • A PFSweb to Hybris replatform coupled with a frontend redesign, the implementation of a comprehensive analytics tagging plan, and migrating a years’ worth of customer data along with the customer’s recurring orders and masked PANs (primary account numbers). I was introduced to the project as a secondary Project Manager and soon became the primary one executing the project until it was delivered to production.

  • Led the ongoing maintenance and evolution of Chanel’s new Hybris eCommerce platform supporting one of their three key business areas - Fragrance and Beauté. This role was also responsible for an additional project to burn through the remaining Product Backlog that was carried over from the replatforming project in an aggressive timeline with an extended, global development team. Furthermore, I managed the timely delivery of several hot-fix and “fast track” releases to the client’s production environment in between major monthly releases.

• C. Wonder: assigned to recover the ongoing maintenance and evolution of C.Wonder’s Hybris B2C eCommerce platform before severe changes to their C-suite led to the decision to retire their platform and online operations.

High-level Responsibilities:

• Managed all facets of budget, scope, timeline, risk/issue, and resource management

• Facilitated all internal and client-facing meetings such as Kick off meetings, all Agile Scrum ceremonies (e.g., daily stand ups, sprint estimation, sprint planning, sprint demos, and sprint retrospectives), training sessions, UAT bug review meetings, technical sessions in prep for Go live, weekly status and monthly steering committee meetings

  • Provided detailed meeting recaps that captured all action items, requirements, change requests, and key decisions made

• Planned, managed, and successfully executed all project phases from a project and product management capacity

• Assumed the Product Owner role on the Rolex account, and was given free rein to drive the requirements and make business decisions on behalf of the Digital Communications team as I worked with the development team on the day-to-day questions and challenges as we worked on developing each aspect of the program

• Assumed the Product Manager role (on all accounts) and managed the Jira Product Backlog to facilitate development sprints, and all QA and UAT testing efforts

• Designed several Jira workflows to support the efficient flow of different issue types between the development partner and client

• Created and managed all project documentation on Confluence to provide an elaborate and accurate knowledge base for each client

• Created all client-facing presentations and project artifacts, including but not limited to Kick off presentations, User & Functional Requirements Documents, Sprint Planning Roadmaps, Business Process Diagrams, RAID Matrices, Communication Plans, Change Management Logs, Action Item Trackers, Status Reports, Test Summary Reports, and Sprint Burndown Reports

• Managed all touch point meetings with the client’s partner agencies and product companies to address questions, follow-up on development tasks, and to track the timely resolution of dependent risks and issues

• Reviewed the team’s work prior to all sprint demos to ensure acceptance criteria was met and adhered to a certain level of quality

• Assumed the Test Manager role (on the Chanel account) and established the testing process for our offshore test team

• Managed the scoping and implementation of several change requests (CRs) to address the client’s additional design and functionality needs

Added Value:

• Established opportunities for Valtech NA to partner with agencies and solution providers in the eCommerce industry thus improving Valtech’s capabilities and service offerings