Our three overarching goals for Phase 1 were to enhance the customer experience, deliver operational efficiencies, and simplify the path to purchase.

This is how we defined success after going live…

Enhance the Customer Experience:

• Redesigned the website in a responsive way on par with contemporary UX & design best practices

• Designed and built an organized Product Details Page (PDP) to pave the way for B2C eCommerce functionality

• Improved search across the site

• Enhanced the customer service experience by providing users with a chat module to contact the customer service team

• Provided several authoring guides to illustrate various ways to design and build page templates across the site including landing pages for marketing and promotional campaigns

• Introduced multiple regions which provides the opportunity to personalize the website for different demographics

• Consolidated the website experience by bringing everything under intermatic.com rather than having an additional site for their other (e.g., Grasslin-based) products

Deliver Operational Efficiencies:

• Implemented a website that is functional, stable, and performant which led to less time spent on trouble shooting and fixing issues

• Migrated to a completely cloud-based infrastructure which reduced internal overhead for managing on-premise software and hardware

• Uncovered and improved several inefficiencies with the inRiver adapter thus strengthening its performance and reliability as a byproduct of our work

• Provided a streamlined way to determine how attributes are shown/hidden globally across the site - eliminating the cumbersome Sitecore “template” process

• Configured Google Analytics (GA) and Google Tag Manager (GTM) in an accurate way which set the foundation for accurate reporting and informed decision making

• Provided detailed training sessions, expansive documentation, and redesigned processes improving day-to-day internal communication and collaboration

Simplify the Path to Purchase:

• Reimagined the site’s Information Architecture (IA) and introduced a new mega menu for better navigation across the site

• Introduced organized templates for Markets, Solutions, and Product Listing Pages (PLP) that provides the appropriate copy to educate and guide users to find what they’re looking for

• Structured the PDP to easily and concisely provide all the necessary information to support a future purchase

• Refined the Where to Buy section that provides a tighter connection between the PDP and the Store Locator as well as provided an online retailer page for direct links to Intermatic’s Amazon and Home Depot landing pages

• Positioned Similar Products, Helpful Videos, and Accessories and Parts in carousels on the PDP to spur education, and upselling and cross-selling opportunities

• Improved the user experience for the Product Cross-reference and Product Compare features providing another way for users to easily find what they’re looking for